The Mammal Tracker app was developed by Natural Apptitude, experts in the production of apps for citizen science projects. It was made as part of The Mammal Society’s Heritage Lottery Funded project Mammal Watch South East (MaWSE). Although the MaWSE project is focused on collecting records from the South East counties of Sussex, Surrey, Hampshire, Kent and the Isle of Wight, the app is available nationwide (excluding Ireland as there is already a mammal app there). All records received through the app, wherever they are in the UK, will contribute to the National Mammal Atlas; a vital tool for advising mammal conservation.
Many mammal species in Britain are under-recorded, with patchy data making it difficult to implement conservation strategies. Before we can effectively conserve this group of species we need to know the fundamental baseline information for them, including where they are and an idea of their numbers. Mammal Tracker will make the most of citizen science by ensuring that the identification and submission of mammal records is easy when out and about, whilst maintaining the reliability of data with the use of photos and the verification of records by mammal experts.
Mammal Tracker is an easy and reliable method of obtaining mammal data. It is free to download, can be used by anyone, it obtains a lot of information automatically (such as grid reference and the date), it teaches mammal identification and makes it quick and easy to submit a record. The app allows you to submit a photo with your record, something which is strongly recommended as it helps greatly with the verification of records. In all, it provides a means of submitting quick, reliable records without needing to be sat at a computer.
Data submitted through Mammal Tracker is stored in a system used by the volunteer recording community in Great Britain. Records from most areas are assessed and verified by experts before being used and passed onto systems such as the National Biodiversity Network.