TY - JOUR
KW - ecology
KW - engagement
KW - motivation
KW - participation
KW - retention
AU - Hart Adam G.
AU - Adcock David
AU - Barr Matthew
AU - Church Stuart
AU - Clegg Tamara
AU - Copland Samuel
AU - De Meyer Kris
AU - Dunkley Ria
AU - Pateman Rachel M.
AU - Underhill Ralph
AU - Wyles Kayleigh
AU - Pocock Michael J. O.
AB - In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering the role of people as participants within citizen science; although we note that this is only one and, for some, a contested view of participants. Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement.
BT - Citizen Science: Theory and Practice
DA - feb
DO - 10.5334/cstp.436
LA - en
M1 - 1
N1 - Number: 1 Publisher: Ubiquity Press
N2 - In November 2020, a meeting was held to explore what citizen science practitioners can gain from understanding engagement, marketing, and volunteer motivations in order to benefit recruitment and retention in environmental citizen science. This report summarises the lessons learned from considering the role of people as participants within citizen science; although we note that this is only one and, for some, a contested view of participants. Marketing and motivation studies highlighted the importance of knowing more about participants. Framing and user experience experts showed how to convert knowledge into tailored approaches that enhance engagement and retention. Other fields, including the world of commerce, have potential lessons for citizen science practitioners, especially those involved in top-down, mass participatory projects that require high levels of engagement.
PY - 2022
EP - 5
T2 - Citizen Science: Theory and Practice
TI - Understanding Engagement, Marketing, and Motivation to Benefit Recruitment and Retention in Citizen Science
UR - http://theoryandpractice.citizenscienceassociation.org/articles/10.5334/cstp.436/
VL - 7
SN - 2057-4991
ER -